I turned my head for a minute and Eminem dropped this single “Berzerk” from his forthcoming record. The song illustrates everything I love about Hip-hop. It’s not that I miss the era he’s referencing here (I don’t), it’s that he’s referencing things: All kinds of things. Mathers’ use of allusion is masterful, and it’s one of the reasons I study rap in the first place.
Eminem’s sense of humor and of himself is firmly intact. “Berserk” boasts guest shots from and references to “So Whatcha Want?”, Royce da 5’9″, Rick Rubin, Billy Squier’s “The Stroke,” Public Enemy, N.W.A., Kendrick Lamar, Ad Rock, and Kid Rock. It’s a celebration of roots: from rap and rock to the city block [runtime: 4:20].
More than anything else, Em gets his Beastie Boys on here. Because they, more than anyone else, encompass all of the things going on in this song. Rubin employs his standard formula, which he once described as “reduction” rather than “production.” It’s heard on early LL Cool J records like “Rock the Bells” (1985), Run-DMC tracks like “Rock Box” (1983), “King of Rock” (1984), and the Run-DMC/Aerosmith collaboration “Walk This Way” (1986), and reprised on Jay-Z’s “99 Problems” (2003). But the Beasties’ Licensed to Ill (1986) is the best exemplar. Rubin stripped everything down to just the boom bap: 808s, John Bonham drums, big guitar riffs, and the noises and voices of the boys. The result was resonant and irresistible — and it still works.
The new record, The Marshall Mathers LP2 comes out next week.
I marshal the middle between Mathers and McLuhan.