Events · Reviews · Talks

SF MusicTech Summit 2011: Discovery is Disruptive

In 1986, Tony James’ post-Generation X outfit Sigue Sigue Sputnik released a record that included advertisements between its songs (If you haven’t heard it, you probably should. It’s called Flaunt It). James explained the move saying, “Commercialism is rampant in society. Maybe we’re a little more honest than some groups I could mention… Our records sound like adverts… Continue reading SF MusicTech Summit 2011: Discovery is Disruptive

Reviews

Don’t Deprive the World of Your Ideas: Four Books

It’s difficult for me to even think about marketing or branding without thinking about Scott Belsky. His Making Ideas Happen (Portfolio, 2010) and the whole 99%/Bēhance/Action Method is as close to a working system for this stuff as I’ve seen. Belsky says to identify your differentiating attributes and emphasize them. Doug Rushkoff once told me to… Continue reading Don’t Deprive the World of Your Ideas: Four Books