Any web wanderer worth her bookmarks knows that William Gibson coined the term for the spaces and places that we all explore online. So strong was the word that one large software company attempted to trademark it for their own purposes (Woolley, 1992). So many such ideas have been co-opted by others that Gibson has jokingly referred to himself as “the unpaid Bill” (Henthorne, p. 39). We have recently been called “people of the screen” by some other big-name dude, but this idea was evident in Gibson’s early work some thirty years ago. He saw an early ad for Apple Computers, and the idea hit him: “Everyone is going to have one of these, I thought, and everyone is going to want to live inside them. And somehow I knew that the notional space behind all of the computer screens would be one single universe” (quoted in Jones, 2011).
“I needed to replace the ‘rocketship’ and the ‘holodeck’ with something else that would be a signifier of technological change,” he tells Mark Neale in No Maps for These Territories, “and that would provide me with a narrative engine, and a territory in which the narrative could take place… All I really knew about the word ‘cyberspace’ when I coined it was that it seemed like an effective buzzword. It was evocative and essentially meaningless. It was very suggestive of… it was suggestive of something, but it had… no real semantic meaning, even for me, as I saw it emerge on the page.”
FADE UP MUSIC. Slowly, images start to bleed through. Red swirls, white, black dots… As more and more of the image bleeds through the titles we begin to make out what we’re watching…
— Opening lines, William Gibson’s Johnny Mnemonic screenplay
In the preface to Burning Chrome (Ace, 1987), Bruce Sterling wrote that Gibson’s early stories had made apparent ”the hidden bulk of an iceberg of social change,” an iceberg that the web’s social warming has melted over the years since. In his later work, Gibson writes in a world informed by his previous prophecies. It is as if the present caught up with his projected future: “I suppose I’ve always wanted to have a hedge against the literal assumption that these stories are fictions about ‘the future’ rather than attempts to explore an increasingly science fictional present. I think we tend to live as though the world was the way it was a decade ago, and when we connect with the genuinely contemporary we experience a species of vertigo” (quoted in Eshun, 1996). His latest trilogy is intentionally set in that science fictional present. Pattern Recognition (2003), Spook Country (2007), and Zero History (2010) read like Gibson’s earlier science fiction, yet the weird gadgets and odd characters they’re riddled with are all readily available outside the book’s pages. He’s not making any of those things up. Anymore. In spite of its uneven distribution, the future is already here. The merging of cyberspace and the everyday as well as the techno-paranoia he projected in his early work is pervasive post-9/11.
As a guide to his many fictions cum realities, Tom Henthorne’s William Gibson: A Literary Companion (McFarland & Co., 2011) goes a long way to mapping his fiction to our reality. Arranged encyclopedia-style and covering the breadth of Gibson’s novels, the book provides handy crib notes to the concepts and connections of his work. It also includes a chronology of Gibson’s life and work, a glossary, a technological timeline, writing and research topics, a bibliography, and a full index, all of which make it an easy entry point into Gibson’s world of work.
I have often thought he’d get more credit for his ideas if the times he’s talked about them were in print somewhere (e.g., the many ideas he discusses in Mark Neale’s 2000 documentary, William Gibson: No Maps for These Territories). Enter Distrust The Particular Flavor (Putnam Adult, 2012): thirty years of Gibson’s collected nonfiction. Essays, talks, observations, articles, and other ephemera are all collected in one place for the first time, some in print for the first time ever — from WIRED, Rolling Stone, and New York Times Magazine to smaller publications no longer in production.
William Gibson is one of our brightest minds and these two books not only provide a solid introduction into his fiction and ideas but are also valuable texts on their own. Whether you’re fumbling through his fiction, wishing his tweets were longer, or just curious, I recommend checking them out.
Eshun, Kodwo. (1996, November). William Gibson in Dialogue with Kodwo Eshun: The Co-evolution of Humans and Machines. Unpublished outtake from Paul D. Miller (ed.), Sound Unbound: Sampling Digital Arts and Culture. Cambridge, MA: The MIT Press.
Gibson, William. (1995). Johnny Mnemonic [screenplay]. New York: Ace Books.
Gibson, William. (2012). Distrust That Particular Flavor. New York: Putnam Adult.
Henthorne, Tom (2011). William Gibson: A Literary Companion. Jefferson, NC: McFarland & Co.
Jones, Thomas. (2011, September 22). William Gibson: Beyond Cyberspace. The Guardian.
Sterling, Bruce. (1987). Preface. In William Gibson, Burning Chrome. New York: Ace Books, pp. ix-xii.
Woolley, Benjamin. (1992). Virtual Worlds. New York: Penguin.
I marshal the middle between Mathers and McLuhan.